SEO for Coaches: Expanding Impact and Facilitating Growth
Workshop SEO for Coaches - Build Authority, Convert Clients & Grow Sustainably in an AI Age
Build Authority, Convert Clients & Grow Sustainably in an AI Age
This workshop shows you how to attract and convert your ideal clients with intentional, ethical SEO that aligns with your values.
You’ll learn how to connect your coaching voice, niche, and brand identity to your website content so your presence grows steadily and your impact expands naturally in the age of AI.
Speaker: Maria Alexandrakis de Castro (ACC)
Photographer: Chris Eberhardt
Maria Alexandrakis de Castro is an ACC ICF-Certified Coach (PCC, CMA) and international Senior SEO Consultant with over 7 years of digital marketing experience. Since 2022, she’s been on a mission to help certified coaches grow their practices sustainably through organic visibility, SEO, and business coaching. As a coach herself, she understands what it takes to build a thriving practice rooted in authenticity, clarity, and care.
"We only grow outside of our comfort zone"
What You’ll Learn
This 90-minute interactive workshop will cover:
- Brand Identity & SEO Alignment
- Clarify your unique voice and values so your content speaks directly to the people you’re meant to help.
- SEO Strategy for Coaches
- Understand how search visibility supports every step of your client journey across your website, content, social media, and AI-enhanced search tools.
- Website Audit & SEO KPIs
- Learn how to assess your current visibility and focus on the top relevant SEO metrics for coaches.
- Keyword & Competitor Research
- Discover what your ideal clients are searching online and how to show up where they’re already looking.
- Identify competitor keyword gaps.
- Content SEO
- Structure and write content that earns trust, builds a pool of warm leads who decide to work with you.
Added value for the participants:
CCEU points will be awarded, information to follow.
Date: Thursday, September 18, 2025, 7:00-8:30 PM CET
Location: Pioneer Lab,
Infanteriestr. 11a, München, Pav. I, R. 001
Guests are, of course, welcome! Tickets are available via Eventbrite.
