International Coach Federation Deutschland

Measuring ROI in Organisational Coaching - current state of research and practical Implementation

This webinar will explain why measuring coaching success has become increasingly important for organisational coaching during recent years. We will discuss previous approaches that have already been used to measure coaching impact and their associated challenges. We will particularly focus on one approach that has gained recent popularity among organisations and practitioners: The approach to quantify coaching success by measuring a financial return on investment (ROI) for coaching. But what does current research tell us about this attempt to measure coaching success? Is it even possible to accurately and adequately measure an ROI for coaching? Are there any other, perhaps, more valid, alternatives? How can data driven coaching products facilitate ROI analyses and analyses of coaching’s impact on retention or engagement in the future?

Speaker: Katharina John

Since pursuing her graduate degree in Business Psychology at UCL, Katharina has been pioneering at the forefront of coaching technology. On top of her evidence-based research, she developed and tested a coach chatbot herself. Whilst working with E.ON, Siemens , and PwC , Katharina established a profound knowledge in controlling, managing different company interfaces, and consulting. She recently started working for Sharpist while simultaneously pursuing her PhD in the field of human-chatbot interaction in organisational coaching.

Benefits for the participants

  • Understanding why coaching success measures are becoming increasingly important for organisational coaching
  • Learning about previous approaches to measure coaching success and its challenges
  • Understanding what is meant by assessing a financial return on investment (ROI) for coaching
  • Gaining insights about the current state of research of this topic and future perspectives
  • Learning and understanding best-practice examples for coaching practices

Further Information


27th May, 2020; 7pm - 8:30 pm CEST


Please purchase your ticket by clicking here.


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