International Coach Federation Deutschland

The ROIs of coaching research for you as a coach practitioner and entrepreneur

How doing or participating in coaching research can help you grow as a coach and strengthen your coaching business

Like in any field of discipline, it is evident that conducting research has an important role to play both in co-creating the credibility of the coaching industry and developing coaching as a profession. In participating in research or doing research yourself, you can grow as a coach, shape your coaching practice and boost your business.

The purpose of this session is to inspire coaches to engage in coaching research by having a dialogue about the tangible benefits and key ROIs of doing and/or participating in coaching research. With my guest Dr Grace Kew as an ICF member and research participant, I will discuss our experiences around the ROIs of conducting and participating in the comprehensive international VU-Ashridge-CWRU coaching presence research project. We will individually relate our experiences from a different perspective: mine in my role as the researcher and the coach’s in her role as the participant.


Tünde Erdös, PhD(c), Tünde Erdös, Ashridge MSc in Executive Coaching, ICF MCC, EMCC Senior Practitioner

Tünde has 15+ years of experience as an external executive coach. Her PhD research was awarded a Harvard Grant with Institute of Coaching, McLean’s Hospital, a Harvard Medical School Associate and accredited by ICF earning participants CCEUs.

Doing scholarly work is about joining the global thinking regarding the future of best practice in leadership coaching. Tünde trusts that research will enhance our understanding of what works for coaches and will thus inform our practice in the service of whoever we are called to serve.

Tünde is Director of Professional Development, Research and Ethics at ICF Chapter Austria and Ambassador for Global ICF Coaching Science Community of Practice to foster the applicability of coaching science. She authored two books: (1) Non-verbal synchrony and self-regulation in goal attainment by McGraw Hill Publishing, (2) Coaching Science Practitioner Handbook by Applied Sciences Publishing LLC.

Grace Kew (PhD), chapter contributor in ‘Coaching Science Practitioner Handbook – based on the coaching presence research project’

Grace is an executive coach and founder of Grace Kew Consultancy. She holds a PhD is a certified Stakeholder Centered Coach (Marshall Goldsmith) and has accreditations from recognized global executive coaching organizations.

She has over 11 years of outstanding leadership experience and an unwavering commitment and passion to empower leaders and their teams to reach their goals – without compromising their well-being. Grace specialises in leadership growth, team building and dynamics, diversity and inclusion, building resilience, and offering a wealth of practical and realistic ideas and strategies to achieve and maintain outstanding business outcomes.

Her vision is to empower successful leaders to reach their full potential, transform results and enhance their wellbeing.

Benefits for the participants?

  • Awareness raising for the specific benefits of participating in coaching research
  • Tips from the researcher for how to promote your own coaching practice
  • Tips from the researcher for how to strengthen your credibility and visibility as a coach
  • Tips from the research participant for how to promote your own coaching practice
  • Tips from the research participant for how to strengthen your credibility and visibility as a Coach

Further Information;;


July 14th 2020; 7pm - 8:30pm (CET)


Please purchase your ticket by clicking here.


Information on CCEU will be published on Eventbrite.


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